La Maison Simons West Edmonton Mall

La Maison Simons, a soft-goods retailer based out of Quebec, engaged figure3 to guide consumer research and design for a major Canada-wide expansion.

With several established 100,000 sf stores in Quebec, the retailer’s objective was to establish a strong foothold in the western Canada with a new 100,000 sf store in West Edmonton Mall.

La Maison Simons fitting room with blue walls, blue seating, and blue carpet

When Simons went west

Rotate Your Device La Maison Simons women's fitting room with green carpet, colourful seating, and yellow wood room dividers

Elevating the changing room experience

In-depth research was conducted by figure3 to establish how to set the retail design of Simons apart in the western Canadian marketplace.

The retail design concept focuses on ‘landmark moments.’ Touch-points for consumer engagement are interspersed throughout the store and encourages customers to explore the fashion environment. Powerful design gestures for fitting rooms punctuate four key departments.

Rotate Your Device Simons outerwear display with yellow shelves and glass walls

Custom millwork creates a space that feels unmistakably Simons

Rotate Your Device Simons accessories department with white floors, ceiling, and display cases, and pink accents

Clean and elegant, yet still discoverable